We have the opportunity to hear from four exceptional guests who provide invaluable insights and tips for aspiring entrepreneurs. This episode aims to equip Ohioans—and anyone else ready to embark on their business journey—with the knowledge and resources they need to either start a new venture or grow an existing one.

Often, people have bright ideas and the necessary skills to thrive as entrepreneurs. But the lack the self-confidence or do not know where to begin. That’s why we gather local experts who walk the path of entrepreneurship themselves. And who are eager to share what they have learned along the way. The advice for aspiring entrepreneurs covers different facets of entrepreneurship, from foundational networking and mentorship to branding, marketing, and niching in your industry.

Aspiring Entrepreneurs and Local Chambers of Commerce

Katie Ellis, the President and CEO of the Tri Village Chamber Partnership, kicks off our discussion. She emphasizes the role of Chambers of Commerce. As someone who has not only started her own venture but now leads a chamber with over 700 members, Katie offers an insider’s perspective on how Chambers serve as a launchpad for budding businesses. She speaks about the advantages of joining a chamber. The advantages include brand awareness through events and vendor opportunities, access to critical resources, and professional development programs. Katie also highlights organizations like SCORE and ECDI, which pair entrepreneurs with seasoned mentors and offer specialized support. For female aspiring entrepreneurs, she recommends looking into groups like NAWBO and the Women’s Small Business Accelerator for mentorship and networking opportunities crucial for growth.

Build A Robust Network of Relationships

Next, we hear from Frank Agin, President of AmSpirit Business Connections. Frank passionately communicates that success in business is seldom achieved alone. He outlines the importance of building a robust network of relationships to propel your business forward. To achieve this, he advises finding a well-connected mentor who can guide you and answer your entrepreneurship questions. Frank also recommends investing time in developing relationships with strategic partners—individuals who operate within your industry but offer different services. Finally, he emphasizes the value of community involvement. He notes that contributing to your community not only builds your network but also brands you as someone committed to making a positive impact.

Develop A Clear Vision

Darlene Ziebell brings her expertise to our discussion with a focus on building and scaling businesses successfully. With over 30 years of experience and several multimillion-dollar ventures under her belt, Darlene stresses the importance of having a clear and compelling elevator message. And differentiating yourself from the competition. She advises that any aspiring entrepreneur should have these foundational elements locked down before spending money on marketing or branding efforts. Failing to do so can lead to wasted resources. Darlene’s strategy targets the effective communication of value and uniqueness, which are key to attracting and retaining customers.

Standing Out in the Crowd of Aspiring Entrepreneurs

Ken Lazar, our final guest, shares his valuable insights on the importance of niching down in business. Drawing from his own experience of running a successful executive search agency, Ken points out that having a specific focus can be a crucial factor in standing out and becoming a go-to resource in one’s industry. He recounts his decision to specialize in recruiting sales professionals. This paid off both in terms of brand recognition and business success. Ken also warns against the temptation of “chasing shiny objects” or pursuing opportunities outside your niche. This often leads to wasted time and resources. In terms of social media strategy, Ken advises aspiring entrepreneurs to be active and consistent on one or two platforms most frequented by their target audience. Do this rather than spread yourself too thin across many.

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A production of Circle 270 Media® Podcast Consultants.

Copyright 2025 Carol Ventresca and Brett Johnson

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The views and opinions expressed by the experts interviewed on this podcast are their own and do not necessarily reflect the views of the podcast hosts or any affiliated organizations. The information provided in these interviews is for general informational purposes only and should not be considered as professional advice. Listeners are encouraged to consult with qualified professionals for specific advice or information related to their individual circumstances. The podcast host and producers do not endorse or guarantee the accuracy, completeness, or reliability of any information provided by the experts interviewed. Listener discretion is advised.